New instant access $25 eBook + audiobook reveals three secrets you need to know!

How to profitably ā€œflipā€ real estate, regardless of the economy, even if you don’t have $$$, &Ā don’t (yet) have experience


Your guidebook to make the magic happen
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If you've ever thought about earning an income by renovating & selling homes, but faced the common obstacles...Ā 

ā€¼ļø I don't have enough money to get startedĀ ā€¼ļø

ā€¼ļø I wouldn't even know where to begin if I did have the moneyĀ ā€¼ļø

ā€¼ļø I don't know any contractors or other people to help get the work doneĀ ā€¼ļø

ā€¼ļø I'mĀ just too busy-- there just aren't enough hours in the dayĀ ā€¼ļø

ā€¼ļø I'm not qualified, I don't know how to get qualifiedĀ ā€¼ļø

...TheĀ Rise Up Flip System bookĀ is for you!

Get access

Help is here! The Rise Up Flip SystemĀ isĀ your playbook to find, fund, fix, flaunt, and flip real estate.Ā 


Available for instant access as a 108 page ebook and audiobook!

You'll learn things like--Ā 

šŸ˜€ The twelve people you for every flip-- and where to find them fast, page 13

🫣 The #1 mistake most house flippers make-- this one insight DRIVES the profit potential of your project (and it's the OPPOSITE of what most people think), page 31

šŸ¤“ Where to find "flippable" properties, and how to know if they're good deals or now, page 33

😁 Why you need the right processes, a system you can use to make the decisions for you (in a non-emotional way)... page 42

🤫 How to keep your contractors and subcontractors on the right timelines, without taking advantage of you or overpaying them, page 47

šŸ˜‡ Where to find money for your flip-- even if you don't have money for a down payment, page 57

šŸ™ƒ How to find lenders who want to earn your repeat business and continue doing future deals with you, page 61

🤩 Access to actual lenders I've already lined up who will help you, page 65

šŸ˜Ž Why it's time to "go all in" during a "down economy-- and how that often works better (Warren Buffet even said so), page 78

šŸ¤” Three things people ALWAYS buy when the economy tanks-- and how real estate falls into one of those things, page 79

šŸ˜‰ Strategies that enable you to keep the property, cash out, and transform it into a profit-generating ATM if you decide to hold it instead of flipping, page 81

šŸ¤“ Top reasons you should work with agents, how to find some that look out for you, and how this makes you MORE money in both the short and long-term, page 91

🧐 The eight parts of every reno process, the things people often get out of order, and how to make it work for you, page 98

🤯 Seven quick mind-shifts you need to make in order to make this work, page 102 

We make it super-simple to understand and pleasantly practical to implement.

Get access to the eBook here, just $25

The 5-step Rise Up Flip System equipsĀ you with a step-by-step through a proven process to profitability.

If you’re willing to learn while you earn AND earn while you learn, we can show you how.

Find It

Step 1 = We'll show you how to find homes that people will actually want to buy from you. You'll learn how to identify good investments from bad ones.

Fund & Fix It

Step 2 & 3 = You'llĀ discoverĀ multiple ways to fund the acquisition and renovation, as well as all the processes we use (worksheets and tutorials included).

Flaunt & Flip

Steps 4 & 5 = Learn how to list the home, how to stage it, and how to receive multiple offers when you're listing goes live-- because this is business.

Get instant access!

I've flipped houses since 2011 and completed over 1,200 transactions...

... but I learned how to do it the hard way.

WhenĀ I started, I didn't know much about finding, fixing, and flipping houses.

But...Ā 

Back in 2011 I boughtĀ my first house for $4,000-- it was a major fixer-upper.

āœ… We showed up every day.

āœ… We made a lot of mistakes (and learned from them).Ā 

āœ… We turned a profit (we've only lost money on 2 transactions-- and we remember EVERY detail of each of them)!

For sure, it was a slow start.

IĀ talked to 70 investors before someone finally said, "Yes, we'll fund it."

Along the way, we took a lot of notes and learned what to say, what not to say, and how to find investors to back you.

We also learned--

āœ…Ā What's needed to make the project a win-win for everyone involved (so your contractors and funders and everyone else want to continue helping you), as well as

āœ… How to identify whether or not the potential project is financially viable (before you begin and find yourself upside-down in a house.)

IĀ learned everything the hard way--Ā 

šŸ“ŒĀ I discovered how to find projects worth your time & money (our formulas show you how to know whether or not it will turn a profit, so you know whether to "man up" or "move on.")

šŸ Ā I learned the best order to do the project-- and (finally) created worksheets and templates to help us navigate each project.

šŸ’°I outlined the "business side" of it all, so you know what to spend, what to re-invest, and what to pay yourself.

Experience is a great teacher. For sure, you can learn it on your own like we did.Ā 

But that would cost hundreds of thousands of dollars and consume your most valuable resource, time.

Now, you can learn fromĀ my mistakes, fast-track your success by implementing our proven systems, and begin earning while you learn everything you need to know to find, fix, and flip.

Access yours here!

We're Rob & Shannon Malcom

Together, we own a successful real estate brokerage (EXIT Realty Birmingham) with three locations and a renovation business (3D Properties).Ā 

Shannon is an award-winning TOP PRODUCER in the industry.Ā 

We also coach people like you to build wealth, so they can live the life they've dreamed up, the life their family deserves:Ā 

šŸ’™ A life with less stress and more margin to spend time with the people who matter the most to you

šŸ’°A life with money left over at the end of the month

šŸš€A life which rises up and reaches new heights in multiple areas!

We use real estate as the primary vehicle to do it, because you can begin with no experience (if you're willing to learn) AND you can create a schedule that aligns with your priorities.

The Rise UpĀ Flip System equipsĀ you to find, fix, and flip houses so you can build wealth while boosting every other area of your life to higher heights!

We’ve found— and our coaching clients confirm— that if you stick with the formulas, you cannot overpay for a property.

And if you use our forms, you cannot overspend on materials.

Further, if you use our templates, you’ll complete the project on-time and you’ll maximize your profits.

Start here!

What Others Say

Justin S.

Rob Malcom is an incredible mentor—enthusiastic, sincere, and always willing to help.

He truly knows his craft and has a genuine passion for teaching others how to succeed in flipping houses.

Working with him has been both inspiring and has accelerated our business...

Hannah M.

It teaches you the entire "bigger picture" of everything you need to know about flipping houses.Ā Ā 

A lot of programs fall short because they only share "one part" of it.

InfoĀ is well-structured, informative, and easy to follow… great investment for anyone looking to find, fund, fix, flaunt, and flip real estate!

Accelerate your progress by implementing the same processes we struggled to learn and now use seamlessly every single day.

🧠 THE MIND-SHIFT TO MAKE IT HAPPEN

We want to help you walk through the mind-shifts necessary to find the kind of homes people want to buy (regardless of the neighborhood or price point).

Ā 

šŸ“Ā THE PLAYBOOK TO FOLLOW

We want to provide you with the formulas and the forms we struggled to create. It all comes down to numbers. With these processes in play, you’ll be profitable.

Ā 

šŸ› ļøĀ ALL "THE MOVING PARTS"

We want to help you understand the ā€œtools of the tradeā€ā€” everything from the bricks used to construct the building to the boardroom where the title company closes the sale.

Ā 

FULL DISCLOSURE: You can stumble through it on your own (like we did), or you can implement the RISE UP system and learn while you earn + earn while you learn and leverage the experience of over a decade of experience AND 1,000+ successful transactions.

Get access to the eBook here!

What You Get


#1 = The Rise Up Flip SystemĀ = the process made simple

Seven easy-to-read, fully illustrated chapters walk you through everything you need to know to find the properties, fund the acquisition and renovation, fix them up right, flaunt (market) them to receive multiple offers, and flip (or even fill) them.

(Most people can read it in one sitting, but you'll find it an easy-to-review "go to" when you have questions, as well and need a rewind.)

We'll build a bridge over the barriers which we faced and walk you straight through the little-known (but overly obvious) secrets you need to know about successfully flipping real estate--Ā 

āš™ļø even if you don't have experienceĀ 

šŸ’° even if you don't have a pile of money for a down payment on the next propertyĀ 

šŸ“ˆ regardless of the economy

#2 = Worksheets, templates, and illustrationsĀ = your playbook for each property

When we began it was all ā€œin the head.ā€ Over time, we realized that in order to grow, we needed to write it down.

In addition to the graphics that illustrate the process (because a picture is worth 1,000 words), you’ll receive the five most-used forms weĀ access to manage everything from the budget, the project punch list, the timeline, and more.

Print + reprint as often as you’d like!

ā­ļø We suggest you create your own master file and then clone it for every property you renovate.Ā ā­ļø

#3 = Schedule your 1:1 complimentary Breakthrough Call!

The most common question I receive is, "Hey, can I pick your brain and talk about house flipping?"

I can't field all of the calls. There's simply not enough time.

What I can do is this...

... access the short book (or the audiobook).Ā 

I'll "meet you in the middle."

You workĀ through the material in The Rise Up Flip System. You can read it in one sitting or listen in a day.Ā 

Then we'll talk. That way you know where I'm coming from and you already know some of the processes I'll explain...

In fact, on the "CONFIRMATION PAGE" when you order your eBook / audiobook you'll have access to my calendar. Go ahead and schedule the 27-minute video conference. Then read (or listen) to the training before we meet.

Get your eBook / audiobook

You Can, Too!

Chris L.

I learned a lot through Rob's system.

From the order of renovation to finding deals and utilizing the money lenders that are already in place to fund them.

He helped me achieve more in one month than it took years to do on my own and by stumbling through other programs.

Marilyn D.

Rob Malcom is amazing. His coaching technique helped me understand fully every step in the home renovation process. He has always been there to answer questions promptly and goes out of his way to explain what is cloudy. He keeps me engaged, encouraged, and-- most of all-- motivated. And, yes, he keeps me laughing. His professionalism is over the top. Thanks, Rob

Jason B.

Rob MalcomĀ is the owner ofĀ EXIT Realty BirminghamĀ and a highly experienced real estate investor with a proven track record as a house flipper. What sets Rob apart is that he doesn’t just teach theory—he’s actively in the trenches, doing the work. Through his investor coaching program, he shares real-world strategies, practical systems, and hard-earned lessons that help investors make smarter decisions, avoid costly mistakes, and build sustainable success in real estate.

Frequently asked questions


If we were sitting across the table from one another at a coffee shop, you’d probably have a few questions. Over the past few years, we’ve discovered that these are the most common.

Get access for just $25

Need more than just a book? Join the coaching calls, build your own renovation empire!

A reminder: a few of the top features of this training include—

šŸ“ŗ The vault of video training =Ā 

Watch the "flip system" process in real time, with lesson after lesson than walks you through the system.Ā 

And, use the same forms we use to renovate our homes.

This creates mental margin (no more guessing what to do) and saves you time & money, by enabling you to follow a proven process that takes you to profitability.

šŸ–„ļø Bi-weekly coaching calls =

Leverage this ā€œmastermindā€ type Zoom. Learn from the questions and experiences of others in real time, other empire builders walking the same journey.

When the water-level goes up for one of us, it rises for all of us. Rise up: we’re better together!

ā™»ļø Whenever, wherever access to all the content =

If you get stuck in ā€œreal timeā€ (whether you’re about to walk into the boardroom, web-surfing the MLS, or even brainstorming about how to renovate a property), access the objective content (video, forms, templates, other tools) and breakthrough right then & there!

The Rise Up Flip System will work for you— if you’re committed to doing the work.


I’ve been homeless— and lived in my car in a parking lot in my hometown.

I bought my first home for $4,000, renovated it, and sold it for a profit.

Since then, I’ve been part of 1,000+ transactions and only lost money on 2 of them.

(I remember every detail of those two houses— and I want to pass on the lessons of those painful experiences as much as I want to share the processes that move you towards greater levels of profitability.)

The Rise Up! Empire Builder system isn’t based on feelings or whims— it’s built on rock-solid objective data. As long as you follow the processes outlined in the training AND put in the work, you’ll win!

Access your eBook + audiobook

More Praise for The Rise Up Flip System!

Chris S.

My wife, Brandy, is an agent. Over time, she noticed that she had some "repeat" customers.Ā 

Turns out, they were flippers.Ā 

She was in the industry, and had no idea that we could-- with the right processes in place-- step in and do it ourselves.Ā 

I was working in a factory at the time. It was a stable job, but I had to wait for specific break times to even use the bathroom. I knew I needed something better, something that provided more freedom and flexibility for my family.Ā 

Two months into the Rise Up System, I quit my job at the factory.Ā 

We had our first flip, along with another under contract. We had the work-ethic to do it. We just needed the right processes.Ā 

This program laid it all out.

Sarah S.

I had a lot of doubts about whether flipping houses would actually work for us and if we were really cut out to be flippers. In just two months, that mindset has completely shifted.

What stands out most about Rob Malcom is how accessible and encouraging he is — he’s always willing to help answer questions and consistently shows up for the group with real support and motivation.

Being part of a community where we’re all walking through similar challenges has been incredibly valuable, and it helped me move from imposter syndrome to confidently saying, ā€œI am a flipper.ā€

We’re now about to go under contract on our first flip, and I truly trust Rob’s guidance because he’s been doing this for so long and isn’t afraid to share both his wins and his mistakes. He keeps it real, and that makes all the difference.

SignupĀ + Start today!


All digital assets delivered instantly = begin accessing content within 1-minute, start implementing within 1 day.

eBook + audio

šŸ“™ šŸ“³ Complete eBook (PDF & ePub) AND enhanced audiobook!

šŸ“ The bonus forms and graphics

šŸ’„ Schedule your complimentary Breakthrough Call

$25 | checkout here